26 Fevral 2020, Çərşənbə

       Rural tourism nowadays is one of the most widely-spread and profitable types of tourism. The major goal of the developing  this type of tourism is involving the tourists to live in village environment  and to  earn money by means of this. In modern time rural tourism exists  in all countries of  Europe. However, unlike Eastern European countries, it has developed more in Western countries. Rural tourism distinguishes with its dynamic development in France, Germany, the United Kingdom, Italy, Spain, the Netherlands, Austria and Switzerland. Let's pay attention to the figures: A decade before, about 40 million people have relaxed in country houses and small village hotels in Europe. And now  this number has increased four fold.

  World Tourism Organization forecasts tourism income to be  2 trillion dollars and 20 percent  of this income will be the share of rural tourism. Before all, it would be better to note that this tourism branch has not developed in the same level in every part of the country where rural tourism has made progress. The reason of this is climatic features, relief and geographical position of separate regions. For example, in the most developed countries of the world as Sweden and Norway, rural tourism has developed only in the southern regions of the so-called countries and the harsh climatic conditions of the northern regions hinder this development. In Japan and China this type of tourism is pursued according to the policy "One village, one product" . It  means the population of the village is engaged with the production of  only one type of output for involvement of the tourists in these countries and offers the products to the tourists, simultaneously to the market.

   The tourists determine their interests, visit programs before  traveling, choose one of the villages where tea, bamboo and other products are grown. The aim of the travels of this type is to get acquainted with the cultivation, gathering and sale of the products, to stay and have a relax in a village. For example, in some of the villages people are only busy with tea production, organize modern tea museums in planting fields, open special shops, for the sale of tea products. In many villages even tea festivals are organized and a lot of profits are made. One of the forms of rural tourism for the tourists  is to get acquainted with the cultivation of agricultural products and their participation in this process. Such form of tourism is also called agro-tourism - a type of rural tourism. During the travel the tourists visit the fields in the villages, planting areas and other agricultural objects and directly take part in the process of  planting, cultivation and gathering of the agricultural products herewith, keeping the domestic animals, storing food for them, milking, production of the output  of  animal-husbandry and others made agro-tourism more interesting. This work is done with the aim of gaining experience, learning  the secrets of agricultural products, being close to the nature or evaluating the spare time.

  Of course, our aim in taking these examples is to give definite information about the development panorama of rural tourism in the world.  And these data show us the suitable potential for the development of rural tourism in Azerbaijan where colorful climatic zone exists, especially in our autonomous republic. The measures of infrastructural construction taken in rural housing areas in last two decades in our autonomous republic extend the perspectives of this potential. It is a clear matter that village life is interesting for every human whose life lasts in the city. But for this it is important  to be definite infrastructures in the villages. As the tourists who choose this type of tourism want to taste village life, as well as, appropriate services. Here's included  the comfort of the roads, the usage of communication services, medical services, security factors  and many other factors. It is possible to get the opportunities that we enumerated in our every flourishing village. The other side of the matter  is to give the necessary services to the tourists by the inhabitants of the village. The services of this type include the necessary conditions of the country houses where the tourists stay, tidiness of the yard, host's affability, security of the tranquility, guide, translation and other factors. 

  It is necessary to note the fact that the traditional nature in the development of rural tourism is considered to be  one of the important factors. Let's take into consideration that the majority of the tourists who chose this type of tourism is more interested in traditional culture. Because the main goal here is to  be close to the village life, to the  values survived for centuries and to the traditions. In any case rural tourism which does not love the modern fashion offers a  unique facility from the point of view of the propaganda of the national character. One of the nuances that is paid attention to in rural tourism in neighboring Republic of Turkey recently is ensuring the tourists' participation in village weddings. The tourists who participate  in wedding process from the beginning to the end become real agitators of such values afterwards. This is why the planning of the village weddings finds its reflection in tour operators'  registrations who work in those villages. Why do the tourists prefer rural tourism so much?

 Let's take into account that in modern times the people living in any country, any city are more than the people who live in  the villages. City life agitates contemporary trends to the people. The ones who even don't have interest  to the village life prefer villages searching for silent nooks. And the village life distinguishes with its specific features. As food products are grown here, the nature remains far from the industrialization, tension and contamination are not met specific for the city life, the values do not undergo deformation, as the inhabitants know one another, character difference don't  create precipice. And these places are always interesting for the ones who live in the city. That is why the tourists , especially the ones who are going to part with the city life temporarily don't want to stay in the hotels just in the room, they address to the villages. They want to communicate with the indigenous inhabitants, to get acquainted with local traditions. The tourists' first acquaintances are with the landlords of the houses which they will live temporarily. Then  acquaintance and communication continue with the inhabitants who are engaged in farming  and with the people working in different branches here. And, of course, as the bearers of distinctive culture, those foreigners try to learn a number of features specific for the village. This time they try to spread the things in other countries that they saw and learnt here, in short, they become the agitators of this job. The tourists interact the people who live in the villages more unlike the people living in the cities. As the people who they communicate with  are simple citizens, rural tourism becomes a means of public diplomacy here. Namely, the village population becomes the transmitter of the information about daily living style in relation with the tourists, the values they  possess, the customs and traditions, domestic care and others. And this  factor plays an important role in the propaganda of any country and people in the example of a village. In such places the given information has much stronger effects than the information spread by means of modern mass media and the citizens directly play the role of information source. The same factor implements the functions of public diplomacy in the propaganda mechanism of the region.

   It is known from the experience that the tourists are passionate in spreading every value which is interesting for them. To tell the truth, social  media has transformed this inclination into the life style. Concluding all these, it is possible to say that rural tourism plays an important role in the propaganda of our history, national culture, customs and traditions. The enlightenment of the people in these housing districts  which could give  present to the development of rural tourism comprises the bulk of this diplomacy.

                                                                      Author: Sabuhi Hasanov

                                                                      Translator: Javid Babayev


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